Portfolio company CHOP5 Salad Kitchen just launched a new TV advertising campaign with its first ad for a delicious, limited-time offer: Roasted Asparagus Tomato Chop. Take it from us—this salad tastes as fantastic as it sounds.
CHOP5 is now franchising and the restaurant veterans behind this brand have decades of restaurant operations experience. Collectively, they own over 400 restaurants in a diverse mix of concepts. They built CHOP5 to diversify into the healthier eating space and, most importantly, to create a brand with a franchisee-first approach.
According to Brian Mills, long-time multi-unit restaurant owner and one of the company's founders, it comes down to having a quality product and the people who can deliver a fantastic experience. That starts with the franchise owners.
This brand has the chef-driven recipes and the veteran knowhow to drive success. Check out the energy in the commercial, and you'll agree. There's only one CHOP5. Sound interesting? Let's bring them coast-to-coast.