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Conscious Capital Growth Announces Team with Decades of Experience, Domestic and Abroad

Scottsdale (June 14, 2022) - Conscious Capital Growth, a company formed by franchise and merger & acquisition veterans, Heather Elrod, former CEO of Amazing Lash Studio, and Christo Demetriades, a tenured c-suite executive with global franchise brands, announced today the full team that will take their portfolio of brands to new heights.

The team includes both full-time employees and seasoned Advisor Partners who the company can tap as needed. “This is a win for everyone,” said Heather Elrod. “Our portfolio companies get to work with very experienced industry professionals who can help them navigate and accelerate their growth trajectory while our team’s work makes a significant and worthwhile impact.”

Jim Graham, vice president of business intelligence said, “I chose Conscious Capital Growth because I believe in their mission to help business owners reach their full potential and improve people’s lives in the process.”

The team includes: Christo Demetriades, Managing Partner; Heather Elrod, Managing Partner; Alex Samios, Managing Director; Scott Schubiger, Chief Growth Officer; Jim Graham, Vice President Business Intelligence; Ab Igram, Advisory Partner - Growth Capital; Jay Scalise, Advisory Partner - Design and Site Development; and Kathy Heasley, Advisory Partner - Brand Development.

About Conscious Capital Growth

Conscious Capital Growth, based in Scottsdale, Arizona, exists to make growing a business easier for owners, particularly franchisors. The company’s unique platform includes experienced leaders, industry advisors, instant infrastructure and access to capital. The company’s experienced team brings to the companies it serves a decades’ long track record of success in Wellness, Beauty, Pet, Services, Food & Beverage, Education and Consumer Package Goods & Retail. For more information visit

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