Investment Strategy
Sector Verticals
We organize our investment activity around three focused verticals—each grounded in sectors where our team has direct operating experience and established networks.
FoodGro — Better-For-You Nutrition
Health-focused food and beverage, functional foods, and nutrition services. Brands meeting growing consumer demand for quality, transparency, and health outcomes.
TalentGro — Human Capital & Healthcare
Executive placement, healthcare workforce solutions, and career services. Businesses that connect skilled professionals with high-demand industries.
LifeGro — Health & Wellness
Wellness services and beauty. Businesses with recurring membership models, high customer retention, and multi-location scalability.
Investment Criteria
EBITDA: $2M–$8M​
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Cash Flow: Positive, with proven unit economics​
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Margins: 15–25% EBITDA minimum
Revenue Model: Recurring revenue or repeat purchase
Market Structure: Fragmented, with consolidation opportunity
Ownership: Privately held, founder or family-owned
Capital alone does not build companies. We apply a repeatable operational playbook to every investment—the same approach that has driven successful exits throughout our careers.
Add-On Acquisitions
Value Creation Approach
Identifying and integrating complementary businesses to accelerate growth and market consolidation.
Operational Improvement
Technology implementation, KPI playbook implementation, annual planning around EOS playbooks, supply chain restructuring, and margin expansion through institutional-grade systems.
Multi-Unit Expansion
Site selection, real estate strategy, and geographic scaling for businesses with proven unit economics.
Management Professionalization
Strengthening leadership teams, governance structures, and reporting to prepare businesses for institutional scale.
Conscious Capital Growth Fund
CCG is raising its first institutional fund to scale the investment platform we have built as an investment firm. The fund formalizes our strategy, expands our capacity, and provides limited partners with access to a differentiated approach in the lower middle market.
Target Fund Size: $100M
First Close: Target Q4 2026
Preferred Return: 8% annually
Term: 10 years + extensions